NI MADE PADMAWATI; IDA BAGUS TEDDY PRIANTHARA. The Role of Brand Trust in Mediating the Effects of E-WOM, Content Marketing, and Live Streaming on Generation Z Purchase Decisions on TikTok Shop. Danadyaksa: Post Modern Economy Journal, [S. l.], v. 4, n. 1, p. 1451 – 1469, 2026. Disponível em: https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/350. Acesso em: 23 aug. 2026.