Analysis of the Effectiveness of Accounts Receivable Control at XYZ Hotel Post-Rebranding in 2024

Abstract

This study aims to analyze the effectiveness of accounts receivable control and its impact on operational cash flow at XYZ Hotel Yogyakarta following its rebranding. The hospitality industry faces increasing financial challenges due to post-pandemic recovery, changing consumer behavior, and government budget efficiency policies, making effective receivables management essential for maintaining liquidity. This research employs a descriptive quantitative approach using secondary data from the hotel’s financial statements for the period January to December 2024. Data were analyzed using Accounts Receivable Turnover (RTO), Average Collection Period (ACP), overdue receivables ratio, and collectible receivables ratio. The findings indicate that receivables management at XYZ Hotel Yogyakarta during 2024 was relatively effective but unstable. RTO and ACP fluctuated and frequently failed to meet effectiveness standards, indicating slow receivables turnover and prolonged collection periods. This condition was influenced by high average receivables, lengthy administrative processes, and installment payment schemes. However, the overdue receivables ratio and collectible receivables ratio remained relatively good, showing that most receivables were still successfully collected. The study concludes that the main issue in the hotel’s receivables management lies in the slow collection process rather than collection failure, which negatively affects cash flow optimization and receivables turnover efficiency.