Sahwahita: Community Engagement Journal

Digital Marketing Training for MSMEs in Mojosarirejo Village, Kemlagi District, Mojokerto Regency

Puji Laksono — 2025-01-29

This article provides an overview of the development of MSMEs in Mojosarirejo Village, Kemlagi District, Mojokerto Regency with digital marketing training. The training that has been carried out above shows that many people have great potential for economic empowerment in the MSME sector. However, the era of cyber society that demands digitalization in the online buying and selling process makes MSMEs not develop. This is due to the lack of adaptation of society to technological developments. This is what makes the author and team conduct digital marketing training for people who are still not adaptive to the development of information technology in the business process. Namely, people in Mojosarirejo Village still market MSME products offline or in their respective places, while the geographical location of Mojosarirejo Village which is far from the crowd makes people's income less than optimal. Based on the results of community service in Mojosarirejo Village, Kemlagi District, Mojokerto Regency with the Asset Based Community Development (ABCD) approach, the results of the service 1) Implementation of digital marketing training for MSME actors in Mojosarirejo Village, namely digital marketing strategies, from SEO to paid advertising, and digital marketing techniques, with a primary focus on the use of Google Ads. This platform allows MSME actors to target the right audience with relevant messages, thereby helping to increase sales and brand awareness. 2) providing material related to the ethics of communicating with consumers. Such as knowing the types of consumers, the importance of the seller's brand image, verbal and non-verbal communication in business, consumer service ethics, and increasing consumer trust. This is a supporter of digital marketing training which must be supported by communication ethics in carrying out online buying and selling activities.

Assistance and Optimization of Personal Financial Management for Santripreneur in Islamic Campus Environment

Muhammad Syahrul Hidayat — 2025-04-23

Weak personal financial management among santripreneurs remains a significant barrier to the sustainable growth of their businesses, particularly within Islamic educational institutions. This study aims to evaluate the effectiveness of a structured mentoring program in enhancing personal financial literacy and management practices among santripreneurs in the Islamic campus environment of Lamongan Regency, Indonesia. Employing a Participatory Action Research (PAR) approach, the program was implemented through four integrated stages: initial needs assessment, action planning, intervention execution, and reflective evaluation. A total of 40 participants were involved over a three-month period. The intervention consisted of training modules on financial record-keeping, budgeting, and the application of Islamic financial instruments. The findings revealed that 85% of participants successfully implemented the separation of personal and business finances, while 24.43% experienced an increase in business turnover. Furthermore, the utilization of Islamic financial services increased from 30% to 65% of participants. The reflective evaluation phase indicated a significant behavioral shift toward financial discipline, especially in cash flow monitoring and capital allocation. This study contributes to the literature on Islamic entrepreneurship by demonstrating the practical impact of financial mentoring in faith-based business environments and highlights the potential for replication in other Islamic boarding school settings.

Socialization of the Importance of Financial Record Keeping for MSMEs

Ade Irma Suryani Lating — 2025-04-23

This community service program aims to enhance the financial literacy of Micro, Small, and Medium Enterprises (MSMEs) in Kampung Jajan, Brebek Village, Sidoarjo, by strengthening their capacity for basic financial record keeping. Utilizing a participatory approach, the program implemented a series of targeted training sessions and personalized mentoring activities over a two-month period, involving 25 MSME participants. Pre- and post-program assessments revealed a measurable increase in participants’ understanding of the importance of financial records, as indicated by a 40% average improvement in basic accounting comprehension scores. However, the intervention also identified persistent challenges, including low awareness of financial documentation benefits, the relatively older demographic of MSME actors, and limited formal education levels. While the program demonstrated short-term improvements in financial knowledge and attitudes, further interventions are necessary to ensure behavioral change, including continuous mentoring, the development of context-based accounting modules, and collaboration with local government units to institutionalize financial training support.

Boosting Online Sales for Micro, Small, and Medium Enterprises (MSMEs) at Bank Jatim Pasar Besar Madiun

Muhammad Baiqun Isbahi — 2025-04-23

Micro, small, and medium enterprises (MSMEs) are critical to Indonesia's economic growth; however, they continue to face significant challenges, particularly limited access to broader markets. The integration of digital technology, especially e-commerce, presents a strategic opportunity to overcome these constraints. This community engagement initiative, in collaboration with Bank Jatim Pasar Besar Madiun and participants of the Certified Independent Study Internship Program (MSIB), aimed to enhance the digital capabilities of MSMEs through a structured mentorship program known as Friends of Power. This program provided tailored assistance in adopting digital marketing strategies and accessing online sales platforms. The intervention employed the Asset-Based Community Development (ABCD) approach, emphasizing the utilization of local assets, and data were collected through systematic observation and documentation. Findings indicate that the application of digital tools and e-commerce strategies significantly contributed to increased visibility, business expansion, and income growth among participating MSMEs. This study demonstrates the potential of digitally-driven empowerment models to support MSME resilience and scalability, offering valuable insights for policymakers and development practitioners.

Creative Economy Development through Digital Marketing for MSMEs Actors in Sembung Village, Bojonegoro

Muh. Syaukin Muttaqin — 2025-04-23

Digital transformation has become an urgent need for Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly competitive economic competition. In Sembung Village, the majority of MSMEs still market their products conventionally, without utilizing digital media and without adequate product legality. This community service activity aims to: (1) introduce the concept and practice of social media-based digital marketing; (2) assist in the process of creating attractive and informative product label designs; and (3) encourage the processing of food legality through PIRT permits for local MSMEs. The method used is Participatory Action Research (PAR), which actively involves MSMEs in all stages of the activity. Data collection was carried out through interviews, observations, and documentation, with triangulation techniques to validate the findings. The results of the activity showed that digital marketing training was able to improve MSMEs' understanding of social media-based promotional strategies. As many as 75% of participants began to actively use platforms such as Instagram and WhatsApp Business to reach a wider market. In addition, several MSMEs succeeded in having new product label designs and had completed the PIRT permit application process. These findings indicate that digital intervention and product legality contribute positively to strengthening the competitiveness of village MSMEs. This activity recommends further assistance to ensure the sustainability of optimal digital marketing implementation.

Challenges for Business Actors Micro, Small, and Medium Enterprises (MSMEs): Duck Snack Village

Inas Dhiya — 2025-04-23

Kampung Jajan Berbek Village, Sidoarjo Regency, is an MSME center area that focuses on the production and sale of traditional cakes involving around 30 business actors who produce from their respective homes. This study aims to identify the main challenges faced by MSME actors in carrying out their business activities, especially related to aspects of financial recording, access to capital, and utilization of digital technology. The method used in this study is a qualitative approach through field observation and semi-structured interviews with MSME actors. The study results show that most MSME actors still do not have an adequate financial recording system, some of which do not even record at all. In addition, limitations in accessing capital and low utilization of social media as a means of promotion are the main obstacles to business development. Based on these findings, this study recommends the need for intensive training in financial management and digital marketing, as well as facilitation of sustainable access to capital to support improving the performance and competitiveness of MSMEs in Kampung Jajan Berbek Village.